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Customer retention and engagement essentially determines whether a company lives or dies.
1 hour
Members: £0 + VAT Non-members: £0 + VAT
A positive customer experience is the key to business survival and impacts every department. However, businesses in general are overconfident about the service they provide, according to recent research by Bain & Company. The further away employees are from the customer, the more this confidence increases. Which is a problem. It shows that organisations on the whole can be out of touch with customer needs and satisfaction. On this webinar, you will learn why improving your ‘customer experience’ should be a cornerstone of your commercial agenda, what a customer corridor is and why you should have one and how to ensure that you remain focused on giving your customers the kind of experience they’re used to elsewhere.
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